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Casting

Casting is the process of selecting actors or talent for various roles in a video production. This step involves sending a casting brief to talent agencies and casting platformings, reviewing submissions, identifying the director and clients talent preferences, requesting self tapes or holding auditions, and finally casting the individuals who can effectively portray the characters or convey the messages in the video. We have relationships with the best agents for all budget ranges, ensuring top-quality video production in Sydney.

Casting takes place during the pre-production phase, after the concept and script are finalised. This allows us to cast talent based on the approved creative direction of the project. Clients can provide input and feedback during casting sessions to ensure the selected actors meet their expectations. It’s a very collaborative process! 

Why Casting is So Important:

  • Authenticity: The right talent ensures that the characters and messages come across as genuine and relatable.
  • Engagement: Well-cast actors can captivate and maintain the audience’s attention, enhancing the overall impact of the video.
  • Quality Performance: Professional actors bring experience and skill, resulting in a more polished and effective final product.

Talent Rates for Commercials:

  • Low Cost Lead Talent: $3k – $5k
  • Mid Rate Experienced Actors: $5k – $10k
  • Professional Talent: $10k – $20k
  • Celebrity Talent: $20k – $200k

We recommend allowing $5k-$10k for lead commercial talent to attract top talent, and ensure the best possible acting performance. Investing in quality talent can significantly elevate the production value of your video, making it more impactful and memorable. It also means production will flow more efficiently as less takes are required to get the performance the director and client want.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our casting process will ensure you get the best talent available for your budget. Ready to see your ideas in motion? Contact us today to bring your vision to life!
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What our clients have to say about us

We were impressed with the team's creativity, vision, and the high quality of the content they produced.”
Madison Woodfall, Communication Manager - L’Oreal
“The product that was delivered was excellent in terms of quality. Their editing and delivery process was fantastic, as well as the tech they used. They also have a very clear pathway for deadlines and processes in terms of giving feedback.”
Cassandra Kevin, Founder - Avant Agency
“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”
Dominique Greenfield, Global Marking - Afterpay
“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”
George Howes, Creative Director - Eucalyptus
“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”
Biance De Candia - Marketing Manager NewsCorp
“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”
Courtenay McDermott, Marketing Manager - Men’s Health
Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.
Louise Hudson, Head of Marketing - Monarch
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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
EMAIL US

SYDNEY

223 Liverpool Street

Darlinghurst, NSW 2026

Australia

MELBOURNE

Level 2/696 Bourke St
Melbourne VIC 3000
Australia

PHONE

0401 153 388

FAQS

PRIVACY

PHONE

0401 153 388

FAQS

PRIVACY

Get In Touch

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