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Script Writing

A great script is often the determining factor in whether a video will succeed or fail at achieving its objectives. It outlines the dialogue, actions, voice over, and scene descriptions, serving as a roadmap for the entire video narrative. A well-written script is essential for conveying your message clearly and effectively.

Script writing occurs during the pre-production phase. In some cases, indicative scripts are included in the video treatment as part of the pitch, but full script development and revisions occur once the project has been greenlit.

Types of Scripts for Different Videos:

  • Commercial Video Scripts: These scripts are usually written to a specific length of time based on the media buy and are designed to promote a product or service. The focus is on capturing the audience’s attention quickly and delivering a clear, compelling message. They often include a strong call to action and are structured to highlight the key benefits of the product or service.
  • Corporate Video Scripts: Corporate scripts are informative and professional, aimed at conveying the company’s message, values, or information clearly. Voice over scripts need to be well-organised and concise, ensuring that complex information is presented in an accessible and engaging way. In the case of unscripted interviews, we recommend writing desired responses based on research, and shaping the interview questions to achieve the desired response. 
  • Documentary Scripts: Documentary scripts are detailed and guide the narrative, interviews, and story flow. They require thorough research and planning, as they need to accurately represent real events or topics. These scripts often include voiceovers, interview questions, and scene descriptions that help to tell a cohesive and compelling story.
  • Social Media Video Scripts: These scripts are brief and engaging, designed to capture attention quickly and deliver a concise message suitable for social media platforms. The language is often more casual and direct, focusing on creating a strong emotional response or call to action. They need to be adaptable to different formats and lengths to fit various social media platforms.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our expertly crafted scripts set a strong foundation for the final production, ensuring your message is clear and compelling. Ready to see your ideas in motion? Contact us today to bring your vision to life!
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We were impressed with the team's creativity, vision, and the high quality of the content they produced.”
Madison Woodfall, Communication Manager - L’Oreal
“The product that was delivered was excellent in terms of quality. Their editing and delivery process was fantastic, as well as the tech they used. They also have a very clear pathway for deadlines and processes in terms of giving feedback.”
Cassandra Kevin, Founder - Avant Agency
“Story Machine was a professional and quality-oriented partner that took our business goals seriously. We worked with different agencies in the past, but they were the only team that creatively brought our vision to life.”
Dominique Greenfield, Global Marking - Afterpay
“Their project management and communications were really strong throughout. They set really clear deadlines for each production. They integrated into our Slack channel and used Dropbox to share any and all files.”
George Howes, Creative Director - Eucalyptus
“Story Machine's project gained over 247 thousand organic views through digital platforms. They have been easy to work with, thanks to their transparent and responsive communication process. They also exhibit flexibility with their content processing by asking the right questions for each output.”
Biance De Candia - Marketing Manager NewsCorp
“I still use a commercial they made four and a half years ago. It's not at all dated, and those assets are still very fresh and timeless. That's rare. Every project receives positive client feedback, and we hardly have to make any changes. They deliver to a high standard right from the beginning.”
Courtenay McDermott, Marketing Manager - Men’s Health
Story Machine's project management was exemplary, demonstrating speed, organisation, and going above and beyond to ensure timely and high-quality delivery. They consistently met deadlines and responded effectively to our needs, ensuring the project's success.
Louise Hudson, Head of Marketing - Monarch
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Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!
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223 Liverpool Street

Darlinghurst, NSW 2026

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MELBOURNE

Level 2/696 Bourke St
Melbourne VIC 3000
Australia

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0401 153 388

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PHONE

0401 153 388

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