What’s an animatic? 

An animatic is a crucial step in the video production process that bridges the gap between a storyboard and shot timing. Essentially, it’s a rough draft or a preliminary version of your video that combines the storyboard images with sound effects, voiceovers, and music to create a moving sequence. This allows you to visualise the timing, pacing, and overall flow of the video before moving into production. 

We create animatics during the pre-production phase once the storyboard is approved. Clients are able to submit feedback on the animatic via our video feedback software prior to final approval.  

Why an animatic is so important:

  • Visual Flow: See how shots transition from one to another.
  • Timing and Pacing: Understand the duration of each shot and how each scene fits together.
  • Audio Integration: Incorporate voiceovers, sound effects, and background music to show how the final video will come to life..
  • Feedback and Revisions: Identify and make necessary changes early in the video production process, saving time and resources.

Animatics are invaluable for aligning the creative vision with client expectations, ensuring everyone is on the same page before moving forward to video production. This step not only helps in fine-tuning the narrative but also in spotting potential issues such as shot length and messaging.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our detailed and engaging animatics set a strong foundation for the final production, helping you visualise your video before production. Ready to see your ideas in motion? Contact us today to bring your vision to life!

What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

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