Network Despatch

What is Network Despatch?

Network despatch is a crucial step in the video production process that involves delivering your final commercial to broadcast networks. In simple terms, it’s how you get your ad on TV. In Australia, we recommend using Peach or Adstream for this service. These platforms ensure that your video meets the technical specifications required by the networks, facilitating a smooth broadcast.

When Does Network Despatch Occur?

Network despatch happens after the final video has been approved and cleared through the necessary compliance processes, such as ClearAds Clearance. This is the last step in the production timeline before the commercial airs.

Why Network Despatch is So Important

Network despatch ensures that your commercial reaches the broadcasters in the correct format and meets all technical requirements. This step is essential for several reasons:

  • Quality Control: Ensures your video meets the broadcasting standards and technical specifications.
  • Timely Delivery: Guarantees that your commercial is delivered on time to meet scheduled air dates.
  • Compliance Assurance: Confirms that all regulatory and compliance requirements are met.

The Network Despatch Process

  • Preparation:
    • Finalise your video file according to the technical specifications provided by Adstream or Peach.
    • Ensure all compliance and clearance documents, such as ClearAds approval, are in order.
  • Submission:
    • Upload your video to the Adstream or Peach platform.
    • Select the networks and channels where the commercial will be broadcast.
    • Include the unique 13 digit key number and any other necessary metadata.
  • Quality Check:
    • The platform will conduct a quality check to ensure the video meets all technical requirements.
    • If any issues are detected, you may need to make adjustments and re-upload the video.
  • Despatch:
    • Once the video passes the quality check, it is despatched to the selected networks. You will receive confirmation once the video has been successfully delivered.

Costs Involved

  • Adstream Costs: Fees start at around $230 AUD per key number (unique asset) for standard HD delivery. You can find more information here:
  • Peach Costs: Peach is slightly cheaper than AdStream, and charges on a Cost Per Asset (CPA) structure so you don’t pay additional fees if you need to redeliver the same asset again. You can find more information here:

Can I do it myself?

Whilst clients are able to use the platforms to deliver assets, we recommend using the company that created the assets. The reason for this is that they can quickly fix any quality testing issues that have been detected and reupload the creative to the platform. Quality testing is stringent and having experience resolving complex technical issues is extremely useful, particularly on a tight media delivery schedule.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our team at Story Machine will guide you through every step, ensuring the successful despatch or your commercial. Contact us today to get started!

What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

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