Production Process

Guide to Story Machine’s Video Production Process

Creating high-quality video content requires meticulous planning, creativity, and a structured approach. We pride ourselves on our streamlined production process that ensures every project meets the highest standards of excellence. Here’s a detailed look at our comprehensive video production process:

1. Initial Consultation and Briefing

The production journey begins with an initial consultation where we discuss the client’s needs, goals, and vision. This stage involves understanding the target audience, key messages, and any specific requirements. Our team gathers all necessary information to create a detailed project brief, serving as the foundation for the entire production.

Key Activities:

  • Client meetings and discussions
  • Gathering project requirements
  • Understanding client goals and vision
  • Creating a detailed project brief

2. Concept Development and Treatment Writing

Once the brief is established, our creative team develops a unique concept that aligns with the client’s objectives. We write a video treatment that outlines the creative vision, including the storyline, visual style, and key elements. This document serves as a blueprint for the entire production.

Key Activities:

  • Brainstorming sessions
  • Developing creative concepts
  • Writing the video treatment
  • Client feedback and approval

3. Script Writing

With the concept approved, our scriptwriters craft a compelling script that conveys the intended message effectively. The script includes dialogue, narration, and detailed descriptions of scenes. It serves as a roadmap for the production team and ensures consistency in storytelling.

Key Activities:

  • Crafting the script
  • Incorporating client feedback
  • Finalising the script

4. Storyboarding and Shot List Development

Storyboarding involves creating visual representations of each scene. Our artists sketch detailed frames that illustrate the sequence of events, camera angles, and transitions. Alongside the storyboard, we develop a shot list that outlines every shot required to bring the storyboard to life.

Key Activities:

  • Developing a comprehensive shot list
  • Creating detailed storyboards
  • Client review and approval

5. Animatic Editing

For commercials that are shot to specification, we create animatics—a preliminary version of the video combining storyboard images with sound effects, voiceovers, and music. This helps visualise timing, pacing, and overall flow before moving into full production.

Key Activities:

  • Editing storyboards into an animatic
  • Reviewing and refining animatics
  • Client feedback and approval

6. Casting and Talent Management

Selecting the right talent is crucial for the success of the video. We manage the casting process, identifying and auditioning actors, voice-over artists, and other talent. Our team ensures that the chosen talent aligns perfectly with the creative vision and client’s brand.

Key Activities:

  • Casting calls and auditions
  • Talent selection and management
  • Coordinating with agents and talent

7. Location Scouting and Permits

We scout for ideal locations that enhance the video’s narrative and aesthetic. This involves identifying and securing shooting locations, obtaining necessary permits, and coordinating logistics to ensure a smooth production process.

Key Activities:

  • Location scouting
  • Securing permits
  • Coordinating logistics

8. Pre-Production Planning

Pre-production involves detailed planning to ensure every aspect of the shoot is prepared. This includes scheduling, coordinating with crew members, booking equipment, and organising all logistics.

Key Activities:

  • Creating a production schedule
  • Coordinating with the production crew
  • Booking equipment and resources
  • Finalising logistics

9. Production

The production phase is where the magic happens. Our team executes the shoot according to the storyboard and shot list. This involves directing talent, managing crew, setting up equipment, and capturing all necessary footage.

Key Activities:

  • Setting up equipment
  • Directing talent and crew
  • Capturing footage
  • Ensuring quality control

10. Post-Production

In post-production, we edit the captured footage to create a polished final product. This stage includes video editing, sound design, color grading, adding motion graphics, and integrating visual effects. We ensure that the video aligns with the client’s vision and meets the highest quality standards.

Key Activities:

  • Video editing
  • Sound design and mixing
  • Colour grading
  • Adding motion graphics and visual effects

11. Client Review and Revisions

We present the first cut of the video to the client for review. Based on their feedback, we make necessary revisions to ensure the final product meets their expectations. This iterative process continues until the client is completely satisfied.

Key Activities:

  • Presenting the first cut to the client
  • Gathering and incorporating feedback
  • Making revisions

12. Final Delivery

Once approved, the final video is formatted to meet the specifications of various platforms and delivered to the client. We ensure that the video is optimised for the intended use, whether it’s for social media, TV, or online streaming.

Key Activities:

  • Finalising the video
  • Formatting to specifications
  • Delivering the final product

Ready to get started?​

Video production can be complicated, but Story Machine is here to help! Our comprehensive production process ensures that your vision is brought to life with the highest quality. Contact us today to start your video production journey!

What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

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