In commercial video production, the director is responsible for translating the client brief into a compelling concept. They are experts at building engaging video narratives that align with the client’s needs and objectives. At Story Machine, our directors work closely with the producer to ensure the best team collaborates to achieve the creative vision.
Throughout the project, the director works particularly closely with the producer, scriptwriter, director of photography, actors, and editor. They turn the client brief into a concept that is flawlessly executed on screen, managing everything from camera angles and lighting to actor performances and shot composition.
Why a Director is So Important:
A director is crucial to the success of a video production. They bring together all the creative elements needed to create a high-quality video, ensuring that the project is visually compelling and cohesive.
Here are the key tasks a video director is responsible for during production:
- Working with the producer to create a video treatment that perfectly answers the client brief
- Overseeing script writing and concept development
- Developing the shot list
- Working with the storyboard artist to ensure each frame is accurate to the concept
- Working with the producer to write the casting brief, wardrobe brief, location brief, and cinematography brief
- Meeting with the client for creative alignment
- Locations scouting
- Directing cast and crew on set
- Working with the editor, colourist, and sound design team during post-production
Benefits of Having a Professional Director:
- Creative Vision: Ensures the video aligns with the client’s creative goals and objectives.
- Storytelling: Crafts a compelling narrative that resonates with the target audience.
- Performance Direction: Guides actors and talent to deliver outstanding performances.
Visual Style: Ensures visual elements enhance the overall production quality.
