Our Casting Services 

Casting is the process of selecting actors or talent for various roles in a video production. This step involves sending a casting brief to talent agencies and casting platformings, reviewing submissions, identifying the director and clients talent preferences, requesting self tapes or holding auditions, and finally casting the individuals who can effectively portray the characters or convey the messages in the video. We have relationships with the best agents for all budget ranges, ensuring top-quality video production in Sydney.

Casting takes place during the pre-production phase, after the concept and script are finalised. This allows us to cast talent based on the approved creative direction of the project. Clients can provide input and feedback during casting sessions to ensure the selected actors meet their expectations. It’s a very collaborative process! 

Why Casting is So Important:

  • Authenticity: The right talent ensures that the characters and messages come across as genuine and relatable.
  • Engagement: Well-cast actors can captivate and maintain the audience’s attention, enhancing the overall impact of the video.
  • Quality Performance: Professional actors bring experience and skill, resulting in a more polished and effective final product.

Talent Rates for Commercials:

  • Low Cost Lead Talent: $3k – $5k
  • Mid Rate Experienced Actors: $5k – $10k
  • Professional Talent: $10k – $20k
  • Celebrity Talent: $20k – $200k

We recommend allowing $5k-$10k for lead commercial talent to attract top talent, and ensure the best possible acting performance. Investing in quality talent can significantly elevate the production value of your video, making it more impactful and memorable. It also means production will flow more efficiently as less takes are required to get the performance the director and client want.

Ready to get started?​

Video production can be complicated, especially if you’re new to it. But don’t worry—we’re here to help! Our casting process will ensure you get the best talent available for your budget. Ready to see your ideas in motion? Contact us today to bring your vision to life!

What our clients have to say about us

Our clients consistently describe Story Machine as one of the best video production companies in Sydney, known for our creativity and high-quality content. They praise our ability to bring their visions to life with stunning video production, seamless editing, and clear, structured processes. Our exceptional project management and communication ensure a smooth and stress-free experience from start to finish. To read the full reviews, visit our Clutch profile.

Speak to an expert

We’re here to help every step of the way. Whether you’re looking to elevate your brand with stunning video content or have questions about the process, our friendly and creative team at Story Machine is ready to bring your vision to life. Join the many clients who trust us to tell their stories and deliver real results. Contact us today, and let’s create something extraordinary together!

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